Communication in Space

Take a look at our video mapping performance tool! State-of-the-art technology, worlds of images and textures are set in a completely new context.

Daimler – Preview NFZ IAA

Eight weeks before the opening of the commercial vehicle IAA the international specialized and economical press was presented all the main novelties of the IAA in a centralized event.

Main goal: create enthusiasm for the products in order to generate the highest possible press feedback in the weeks before the main automobile show in Hannover.

smart – World Premiere smart fortwo

World premiere of the new smart fortwo in Stuttgart for 1500 international press-guests and dealers.
[mu:d] as the lead agency for the organization and realization of the three-day event was responsible for the design, construction and scenic implementation of a gigantic steel-and-glass structure over the rooftops of Stuttgart, on the top parking deck of the Galeria Kaufhof.
Shuttle through the parking garage, that was branded with smart activity and exhibit spaces.
Spectacular reveal of the smart fortwo with an unobstructed view of the city skyline.

Metro Group – Meeting Metro

In order to be able to communicate with applicants, Metro Group created its very own event platform:  “Meeting Metro”.

Every year, ca. 800 students are invited to the information event „Meeting Metro“. In a big auditorium, the company introduces itself to its applicants.

The auditorium is designed with a spectacular 180° multimedia projection.

Well-known keynote speakers like Urs Meier or Rainer Calmund offer an additional value to the conference.

Mercedes-Benz – #Untamed

The launch of the new Mercedes-Benz CLA: young, dynamic and unadapted he stands out from the crowd.

The advertising campaign specifically addressed the postmodern audience, people critical of advertisement. In order to convince the target audience of the CLA, their attention needed to be caught right at their individual interests. Therefore, the task was to create events that are adequate for both, brand and target group. The requirement: to invent an innovative form of photo exhibition. The installation needed to be technically innovative and designed emotionally grasping, leading the viewer to interact with its content and its room structure.

smart – smart house, Los Angeles

Idea and creation of the kick-off for the US-market launch of the smart fortwo.

Set-up of an exclusive studio house in Venice Beach, Los Angeles, representing the center of the US American market launch.

Detailed staging of the brand image by means of test drives, product consulting and a smart gallery.

Organization of 30 events in the smart house in the fields of environment and climate protection, music, fashion, art and zeitgeist.

Daimler – Press Event NFZ IAA

On the eve of the official opening of the commercial vehicle IAA the Daimler Corporation invited 400 international journalists of the specialized and economical press to a press event on the fair booth.

“Global Excellence”: Implementation of an international brand reception line of global product novelties and existing best-selling products of Daimler trucks, buses and vans. Also there was a dialogue product presentation by Jan Stecker and Andreas Renschler.

A booth reveal with light staging ensued.

Mercedes-Benz – Mercedes-Benz & Friends

International Mercedes-Benz convention at the Berlin-Tempelhof airport on the occasion of the 125th anniversary of the automobile in cooperation with the official Mercedes-Benz brand clubs.

On two days more than 200,000 visitors came to the 250,000 sqm event venue.

The visitors had the possibility to experience historical milestones, innovative mobility concepts and the entire present portfolio in dynamic car presentations as well as static exhibitions up close.

The core piece of the event was a 35m wide stage with LED-back drop for interviews and musical acts.

A logistical tour de force made it possible to position more than 2,200 vehicles from all over Europe within only 16hrs.

The event was kicked-off by a press conference on the second to last day of build-up, which only lasted 4 days.

smart – Trade Fair Communication

Realization of video technical arrangement and technical support of the smart fair booths on the world-wide most important automobile trade shows Detroit, Geneva, Shanghai and Frankfurt.

High-definition LED video walls, large-scale plasma screens und frameless displays come into operation.

CITROËN – DS City Lounge

Conception and realization of a national roadshow in 15 German cities within 5 months.

Core piece and eye-catcher was the DS-Cube. A puristically designed platform, arousing interest and with long range effect in all lines of sight for the urban environment.

The open architecture with ample and flexible branding possibilities was inviting to passers-by to come close and inform themselves.

Daimler – Ceremonial Act 125! Years Automobile

With a ceremonial act the Daimler Corporation celebrated the 125th anniversary of the automobile in the Mercedes-Benz branch in Stuttgart.

A trendsetting and emotional staging made the official part well-rounded.

“The love for invention never dies” – the famous motto of Carl Benz was the main theme of the artistic orchestration.

In a symbiosis of vertical performance act by international artists, trendsetting and innovative multimedia technology and automobile objects an integrated brand depiction was achieved.

To accommodate the preconditions of the location a 15 meter high vertical stage was constructed. This stage would become the biggest interactive touch screen of the world.

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Ceremonial Act 125! Years Automobile (corporate events)

Daimler – 125! Years Automobile

The 125th anniversary of the invention of the automobile primarily is the anniversary of Daimler and Mercedes-Benz. This was celebrated in the birthplace of the automobile, Stuttgart, with a large ceremonial act.

Through the main entrance of the Mercedes-Benz Museum, 1,400 top-class guests arrived at the Mercedes-Benz branch in Stuttgart by passing an organically-designed video animated “time-tunnel” showing the company´s history.

Guests of honor were the Chancellor of the Federal Republic of Germany, Dr. Angela Merkel and former Minister President of Baden-Württemberg, Stefan Mappus.

Franz Beckenbauer, Boris Becker, Jogi Löw, Edwin Moses and Niki Lauda also accepted the invitation as guests of honor.

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Ceremonial Act 125! Years Automobile (staging)

Metro Group – Graduate Congress

At the same time as „Meeting Metro“  the Metro Group presents itself with seven lines of distribution and cross-section corporations annually at the Stauffenbiel  graduate congress in Cologne, Germany.

Mercedes-Benz – World Premiere Actros

The main thought of this dramaturgy: Whatever society required in the realms of transportation – it was always the truck, which shouldered the task.

The reveal began gently – softly the first truck of the world by Gottlieb Daimler chugged across the stage – and increased in speed quickly: all historically relevant generations of heavy trucks by Mercedes-Benz of the last 115 years ensued.

Large-scale video mappings on the freight containers interacting with the driving trucks visually supported the choreography of vehicles. Shown were picture and type projections from the past decades of truck transport.

Scene by scene it became clearer how Mercedes-Benz trucks performed aptly for every task asked of it by politics and society – and which convincing answers the new Actros has for the present demands.


CITROËN – Event Platform

For their B2B customers, CITROËN Germany established the event platform "CITROËN Connaisseur Lounge".

The events took place in unusual event venues and offered a platform for networking and brand presentations throughout Germany.
The presentation of vehicle studies granted the guests a look into the future.


Culinary highlights rounded off every night.


With the "Connaisseur Lounge", a CITROËN business community has been successfully formed.


Mercedes-Benz – Stuttgart’s Stellar Moments

On the Schlossplatz in the middle of downtown Stuttgart Mercedes-Benz thanked the citizens with special attractions for 125 years of successful car history.


In a specifically produced, temporary two-story venue Mercedes-Benz invited to a car exposition of a special kind. Besides presenting technologies of the future there were trend talks with Joachim Löw, Nico Rosberg and Norbert Haug giving insights into the future of mobility.

GS1 Germany – ECR Day

The ECR Day is the largest German industry meeting of the consumer goods industry on the subject Efficient Consumer Response hosted by GS1 Germany.

Industry experts and decision makers from industry, trade and services meet at the two conference days.

The focus of plenary lectures, forums and exhibitions, is to align the entire value chain with the needs of consumers.

Also renowned guest speakers from politics, science and social media present their positions and visions.

smart – Smart Urban Stage

Communicative support for small series start of the smart electric drive until the launch of sale of its series production. smart positions itself as a pioneer with the only real electric vehicle.

Development of a logistics concept, location scouting, organization and implementation of the kick-off event in Berlin, Cologne and Frankfurt.

International event lead of the over-all project including coordination of the markets and local agencies in the European cities Rome, Zurich, Paris, Madrid, Brussels, Amsterdam, London, Barcelona and Milan.

Mercedes-Benz – The New Vito

World premiere for 400 guests of the international trade press.

The “Kraftwerk” in Berlin was the bare brickwork backdrop.

The various elements of the venue, the former heating plant “Mitte” - part of Berlin’s industrial heritage.

Here Vito’s claim “The Vito comes when the bare brickwork is done.” Could be perfectly interpreted.

Industrial materials like wooden pallets,  portable floodlights, mobile scaffold and mesh fabric presented the consistent style idea across all levels of the event and in the workshop areas. Stylized tools or goods in transit formed a special typography, suitable for the respective core benefit of the models.  The staging area with a rustic seat grandstand, moving screens, which were part of the scenery by medial performance was the presentation area for the world premiere.

The first official appearance of the Vito consisted of a nuanced choreography with 10 vehicles and dramaturgically moving scenes from what the Vito encounters every day. At the wheel: craftsmen, taxi drivers, beverage distributors, garden landscape farmer & co.  Goods and actors were on- and offloaded and transported dynamically in the Vito through the scenery.  The evening ended in the elegant dining area, in the style of Mercedes-Benz. This graduated the successful staging of the Vito in the middle of the shell construction, and led the guests back to their own world of business.

Mercedes-Benz – 35 years G-Class

Congratulations! Otto‘s homecoming.


In the setting of the 35-year anniversary of the G-Class the celebratory handover of Gunter Holthorf’s G-Class to the Mercedes-Benz museum took place. The location was an adjacent branch office of Mercedes-Benz. The ceremonial act was represented by Dr. Dieter Zetsche.

250 Guests of the G-Class clubs were invited. In 26 years Mr. Holthorf visited 215 countries and put 900.000 km on his G-Class vehicle, “Otto”. After an emotional entry of “Otto” an impressive presentation of the vehicle took place.

The staging of the vehicle handover was bookended by a first-class entertainment program. A top-quality dinner jazz band, alongside a speedpainter and the lecture Mr. Holthorf gave were the highlights of the celebration.

GS1 Germany – ECR Award

Since 2003 GS1 Germany hands out the ECR-Award. An exclusive and highclass gala event with 400 guests from the top management of leading industrial and commercial entreprises.

Every year the ECR Award outstanding performances are awarded. Here the focus lies in cooperative value added chains looking to enhance customer orientation

Ezcasibasi – Coming Together

The Ezcasibasi group, the sixth largest manufacturer of sanitary ceramics worldwide, invited its brands Burgbad, Villeroy & Boch ceramic tiles, VitrA and Engers to a kick-off meeting. The aim of the event was to show the diversity of individual brands for the first time as an added value for the brand. 100 employees met at Hyatt Hotel, in a one-day Conference to develop perspectives, strategies and objectives. To strengthen team feeling and increasing sustainability, all employees of the individual brands participated in an interactive "Ezcasibasi-song" workshop. At a networking party the day closed at a near-by restaurant.

Daimler – World Premiere Future Truck 2025

The largest trade fair highlight Daimler was presented on the eve of the first press day in a very special setting: the Mercedes-Benz future truck 2025 ran autonomously on a runway of the airport of Hannover. In the driver's cab: Dr. Wolfgang Bernhard, Board member responsible for Daimler Trucks & buses.

Mercedes-Benz – The New Vito. Driving Experience Vitoria

The press driving event of the new Vito was held in the northern Spanish city Vitoria, home of the Vito. More than 200 international journalists during the period of a total of two weeks had the opportunity to test the new Vito on efficiency, quality, versatility and safety in real-life conditions.

Specifically, routes aimed at the different drive concepts and applications, led journalists on a total of 250 kilometers to the production site of Vito. A special highlight: the guests, at any time during the event, were always moved by the new Vito.

In the subsequent press conference and factory tour, the product features were visualized and conveyed ostensively on the vehicle and in keynotes.

Daimler – Shaping Future Transportation

Daimler did it! 40t driving autonomously at 85 km/h.


450 international journalists and representatives of the German business press witnessed the world’s first autonomous drive of a truck.


Embedded in a realistic convoy of 23 motor vehicles part of the autobahn yet to be opened up to public traffic close to Magdeburg, Germany.


The journalists experienced simulated traffic situations, such as stop & go, sudden traffic jam, corridor for emergency vehicles and stranded vehicle.

Mercedes-Benz – Press Drive “Distribute & Collect”

Every day approximately 35 international journalists were invited by Mercedes-Benz to participate in the event "discover distributed & collect" over a period of 14 days to Frankfurt by Mercedes-Benz.

After a preceding press conference and a dinner in the design hotel Roomers, journalists had extensive time to test the new Mercedes-Benz Atego, the Mercedes-Benz Antos, the Mercedes-Benz Econic and the Fuso Canter eco hybrid in the real environment of distribution transport.

Here both, city rides and overland, on different routes, suitable for the respective type of vehicle, were carried out. The new Mercedes-Benz commercial vehicle Centre, Frankfurt Rhein/Main served as the base station.

The technical aspects of the product were communicated in thematic workshops.

Melitta – Graduate Congress

At the German graduate convention this company headed by the owners presented itself in an inviting, modern and aesthetically pleasing ambiance concept. Thus a high-profile setting for information transfer about the company history, ways of communication and brands and products was formed.


The fair booth conceptioned like an urban coffee shop was used for recruitment measures as well as image transfer.

Mercedes-Benz – Press Drive Arocs

At the Rheinkalk-factory in Dornap the press drive presentation of the new Mercedes-Benz Arocs took place.

For 14 days international groups of journalists arrived daily to test drive the new Mercedes-Benz Arocs on three different test drive routes.

Before each test drive cycle the new heavy construction truck was presented in a spectacular staging. It took place in an unused part of the gravel pit with pyro technics and music. All this impressively demonstrated the formidable capabilities of the new Mercedes-Benz Arocs.

Mercedes-Benz – #Untamed Installation

Based on an international online project in cooperation with Instagram a digital photo exhibition was created.

The “untamed” style of the participants was transferred into an urban loft space. A constant with endless perspectives, brought to life by realistic scenery and room expanding illusions.

Technically this installation was implemented by use of a graphical development surrounding. High performance projectors were provided with video signals by means of server controlling. Virtual 3D editors adjusted the projectors in real-time for every piece of furniture. Thus the best homography for projection mapping was achieved. All user pictures submitted worldwide were uploaded via cloud server, rated and implemented into the #Untamed installation in real-time.

Length of show loop: 18 min., corresponding audio-collage, 8 full HD projectors

Destinations: Paris and New York

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#Untamed (360 degree campaigns)

Festakt 20 Jahre Mercedes-Benz Sprinter im Mercedes Benz Werk Düsseldorf 10.09.2015. Volker Mornhinweg, Leiter Mercedes-Benz Vans, Hannelore Kraft, Ministerpräsidentin des Landes Nordrhein-Westfalen, und Dr. Dieter Zetsche, Vorstandsvorsitzender Daimler AG und Leiter Mercedes-Benz Cars, am Mercedes-Benz Sprinter für die Deutsche Tafel e.V. (v.l.n.r.); 20 year anniversary of Mercedes-Benz Sprinter in Düsseldorf, Germany, September 10, 2015. Volker Mornhinweg, Head of Mercedes-Benz Vans, Hannelore Kraft, First Minister of North Rhine-Westphalia, and Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars at the Mercedes-Benz Sprinter given to the Deutsche Tafel e.V. (LTR).

Mercedes-Benz – Sprinter Twenty

Tissues are called "Kleenex", adhesive tape is "Tesa" – transporters with a total weight of approximately 3,5 tons are called "Sprinter".

That is one large stage for the iconic brand and global number one among the transporters:

At the Düsseldorf plant, the Mercedes-Benz Sprinter recently celebrated its 20th anniversary. For the official ceremony, more than 250 guests from the worlds of politics, business and the media attended, as well as employees from the six global Sprinter production locations in Germany, Argentina, China, Russia and the USA.

Following the official part of the event, all guests were invited to take a guided tour with the entire Sprinter range, starting with the first historical model up to the current Sprinter version.

Daimler – Campus Safety & Efficiency

A two-day long topics campus for 350 international specialized journalists was held, presenting and conveying the innovations regarding safety and efficiency.

Driving demonstrations of the entire Daimler vehicle fleet were held on the adjacent airport runway and were broadcast live, like a TV show, onto the campus area.

Daimler eTrucks Campus

7 weeks before the IAA for commercial vehicles Daimler AG, in the context of a sneak preview, invited 200 international journalists for a preview of the current technology concepts in the field of electric drive.

Special challenge was to hold the event, without affecting the general test operations on the in-house test track in Stuttgart.

Combinations of various temporary constructions and an appropriate food concept, made it possible to successfully present the reveal of the first battery-powered truck for the inner city and heavy distribution.

After the dynamic presentation of the Fuso Canter E-cell and the still fully camouflaged MB urban eTruck, there was the opportunity to learn in detail about the innovations of the Daimler electric vehicles in two technical sessions.

Daimler eTrucks Campus; future urban transportation; electric mobility; electrified urban distribution