2012 | CITROËN – DS City Lounge

Conception and realization of a national roadshow in 15 German cities within 5 months.

Core piece and eye-catcher was the DS-Cube. A puristically designed platform, arousing interest and with long range effect in all lines of sight for the urban environment.

The open architecture with ample and flexible branding possibilities was inviting to passers-by to come close and inform themselves.

Classical roadshow elements combined with unusual tools demonstrated the product features of the entire DS-range.

Accompanying communication measures were posters, flyers, social media and guerilla marketing.