2012 | Daimler – Press Event NFZ IAA

On the eve of the official opening of the commercial vehicle IAA the Daimler Corporation invited 400 international journalists of the specialized and economical press to a press event on the fair booth.

“Global Excellence”: Implementation of an international brand reception line of global product novelties and existing best-selling products of Daimler trucks, buses and vans. Also there was a dialogue product presentation by Jan Stecker and Andreas Renschler.

A booth reveal with light staging ensued.