press events

Daimler – Preview NFZ IAA

Eight weeks before the opening of the commercial vehicle IAA the international specialized and economical press was presented all the main novelties of the IAA in a centralized event.

Main goal: create enthusiasm for the products in order to generate the highest possible press feedback in the weeks before the main automobile show in Hannover.

Daimler – Press Event NFZ IAA

On the eve of the official opening of the commercial vehicle IAA the Daimler Corporation invited 400 international journalists of the specialized and economical press to a press event on the fair booth.

“Global Excellence”: Implementation of an international brand reception line of global product novelties and existing best-selling products of Daimler trucks, buses and vans. Also there was a dialogue product presentation by Jan Stecker and Andreas Renschler.

A booth reveal with light staging ensued.

Mercedes-Benz – The New Vito

World premiere for 400 guests of the international trade press.

The “Kraftwerk” in Berlin was the bare brickwork backdrop.

The various elements of the venue, the former heating plant “Mitte” - part of Berlin’s industrial heritage.

Here Vito’s claim “The Vito comes when the bare brickwork is done.” Could be perfectly interpreted.

Industrial materials like wooden pallets,  portable floodlights, mobile scaffold and mesh fabric presented the consistent style idea across all levels of the event and in the workshop areas. Stylized tools or goods in transit formed a special typography, suitable for the respective core benefit of the models.  The staging area with a rustic seat grandstand, moving screens, which were part of the scenery by medial performance was the presentation area for the world premiere.

The first official appearance of the Vito consisted of a nuanced choreography with 10 vehicles and dramaturgically moving scenes from what the Vito encounters every day. At the wheel: craftsmen, taxi drivers, beverage distributors, garden landscape farmer & co.  Goods and actors were on- and offloaded and transported dynamically in the Vito through the scenery.  The evening ended in the elegant dining area, in the style of Mercedes-Benz. This graduated the successful staging of the Vito in the middle of the shell construction, and led the guests back to their own world of business.

Daimler – World Premiere Future Truck 2025

The largest trade fair highlight Daimler was presented on the eve of the first press day in a very special setting: the Mercedes-Benz future truck 2025 ran autonomously on a runway of the airport of Hannover. In the driver's cab: Dr. Wolfgang Bernhard, Board member responsible for Daimler Trucks & buses.

Mercedes-Benz – The New Vito. Driving Experience Vitoria

The press driving event of the new Vito was held in the northern Spanish city Vitoria, home of the Vito. More than 200 international journalists during the period of a total of two weeks had the opportunity to test the new Vito on efficiency, quality, versatility and safety in real-life conditions.

Specifically, routes aimed at the different drive concepts and applications, led journalists on a total of 250 kilometers to the production site of Vito. A special highlight: the guests, at any time during the event, were always moved by the new Vito.

In the subsequent press conference and factory tour, the product features were visualized and conveyed ostensively on the vehicle and in keynotes.

Mercedes-Benz – Press Drive “Distribute & Collect”

Every day approximately 35 international journalists were invited by Mercedes-Benz to participate in the event "discover distributed & collect" over a period of 14 days to Frankfurt by Mercedes-Benz.

After a preceding press conference and a dinner in the design hotel Roomers, journalists had extensive time to test the new Mercedes-Benz Atego, the Mercedes-Benz Antos, the Mercedes-Benz Econic and the Fuso Canter eco hybrid in the real environment of distribution transport.

Here both, city rides and overland, on different routes, suitable for the respective type of vehicle, were carried out. The new Mercedes-Benz commercial vehicle Centre, Frankfurt Rhein/Main served as the base station.

The technical aspects of the product were communicated in thematic workshops.

Mercedes-Benz – Press Drive Arocs

At the Rheinkalk-factory in Dornap the press drive presentation of the new Mercedes-Benz Arocs took place.

For 14 days international groups of journalists arrived daily to test drive the new Mercedes-Benz Arocs on three different test drive routes.

Before each test drive cycle the new heavy construction truck was presented in a spectacular staging. It took place in an unused part of the gravel pit with pyro technics and music. All this impressively demonstrated the formidable capabilities of the new Mercedes-Benz Arocs.

Festakt 20 Jahre Mercedes-Benz Sprinter im Mercedes Benz Werk Düsseldorf 10.09.2015. Volker Mornhinweg, Leiter Mercedes-Benz Vans, Hannelore Kraft, Ministerpräsidentin des Landes Nordrhein-Westfalen, und Dr. Dieter Zetsche, Vorstandsvorsitzender Daimler AG und Leiter Mercedes-Benz Cars, am Mercedes-Benz Sprinter für die Deutsche Tafel e.V. (v.l.n.r.); 20 year anniversary of Mercedes-Benz Sprinter in Düsseldorf, Germany, September 10, 2015. Volker Mornhinweg, Head of Mercedes-Benz Vans, Hannelore Kraft, First Minister of North Rhine-Westphalia, and Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars at the Mercedes-Benz Sprinter given to the Deutsche Tafel e.V. (LTR).

Mercedes-Benz – Sprinter Twenty

Tissues are called "Kleenex", adhesive tape is "Tesa" – transporters with a total weight of approximately 3,5 tons are called "Sprinter".

That is one large stage for the iconic brand and global number one among the transporters:

At the Düsseldorf plant, the Mercedes-Benz Sprinter recently celebrated its 20th anniversary. For the official ceremony, more than 250 guests from the worlds of politics, business and the media attended, as well as employees from the six global Sprinter production locations in Germany, Argentina, China, Russia and the USA.

Following the official part of the event, all guests were invited to take a guided tour with the entire Sprinter range, starting with the first historical model up to the current Sprinter version.

Daimler – Campus Safety & Efficiency

A two-day long topics campus for 350 international specialized journalists was held, presenting and conveying the innovations regarding safety and efficiency.

Driving demonstrations of the entire Daimler vehicle fleet were held on the adjacent airport runway and were broadcast live, like a TV show, onto the campus area.

Daimler eTrucks Campus

7 weeks before the IAA for commercial vehicles Daimler AG, in the context of a sneak preview, invited 200 international journalists for a preview of the current technology concepts in the field of electric drive.

Special challenge was to hold the event, without affecting the general test operations on the in-house test track in Stuttgart.

Combinations of various temporary constructions and an appropriate food concept, made it possible to successfully present the reveal of the first battery-powered truck for the inner city and heavy distribution.

After the dynamic presentation of the Fuso Canter E-cell and the still fully camouflaged MB urban eTruck, there was the opportunity to learn in detail about the innovations of the Daimler electric vehicles in two technical sessions.

Daimler eTrucks Campus; future urban transportation; electric mobility; electrified urban distribution