In order to reinforce Daimler AG's technological leadership in commercial vehicles, the press department invited guests to the Linden combined heat and power plant in the heart of Hanover.
Around 400 journalists from 50 countries found their way to the "three warm brothers" on the eve of the IAA Commercial Vehicles, as the towers of the combined heat and power plant are affectionately called by the Hanoverians.
Directly onto the untreated wall of the power plant 46 x 13 meters were projected and the floor was integrated into the show by laser.
A drone accompanied the entire event and opened up completely new perspectives not only for the guests on site, but also on all social media channels.
The aim was to present the future trio Urban eTruck, Future Bus und Vision Van of Daimler Trucks, Daimler Buses and Mercedes-Benz Vans with the communication focus on e-mobility, autonomous driving and connectivity.
Photo ©Daimler AG