corporate events 

2017 | Daimler – Leadership 2020 Summit

The design concept of the Summit-Event Area reflected the new management principles of Daimler AG and served the networked program as an emotional open platform. Modules of information and entertainment were held in the style of a silent conference, creating a calm and relaxed atmosphere with large, connecting rooms and wide viewing axes.

The WHY-Box acted as a gate into the Leadership 2020 world for the participants. 360° projections visualized the Daimler pioneering spirit of the past 130 years up to the challenges of the new age of digitalization.

For the #stepintochange you need the right outfit. In the sneaker big box the participants received change game sneakers in the corporate design colours of the Leadership 2020 campaign.


Photo ©Stephan Brendgen & Stephanie Trenz

2018 | Daimler – Grow the Network Tour

The goal and challenge of the Grow the Network Tour was to effectively network Ambassadors and HR employees. The RedBlue in Heilbronn offered two days of time and space for exchange and active learning. All participants were equipped in their roles with the relevant tools - specialist knowledge, methods, contacts. The result was a group-wide change community of multipliers.

The workshops were held on two levels around the joint plenum. Due to the completely open design of the areas and the plenum as a connecting element between the two floors, the guests experienced the "community feeling" at every point in the room. All areas were visible, and Silent Conference technology enabled guests to integrate themselves acoustically into other workshops at any time during their free time.

Foodtrucks and "Brown Bag Lunch" bags allowed a catering concept that was independent in terms of time and space, which also showed the effect of networking at the joint evening event.

The great added value for the participants was confirmed by the good evaluation results (at least 4 out of 5 stars in all questions). The specially programmed homepage, which was displayed in tandem with the newly developed event app, both the booking tool and the content hub, was visited more than 10,000 times and the content downloaded more than 3,500 times.

Photo ©Stephanie Trenz

2018 | Crespel & Deiters – 160 Years Anniversary

160th anniversary of the Crespel & Deiters Group, Europe's leading specialist for wheat-based products.

An entertaining evening event for the employees in the Emshalle/Emsdetten. The event started with a panel discussion, moderated by Jeanette Kuhn, supported by video greetings from all over the world on large-format screens.

After the official part, the 600 guests changed rooms and were invited to an evening reception here at set tables.

2017 | Daimler – Future Integrity & Legal

Over two days, 190 employees were sworn into the new guidelines and workflows of the departments.
The guests were guided to their workshops and breaks with programmed, time-controlled LED ribbons.

Management Board members and keynote speakers from the Digital and Leadership divisions showed ways in which change management can also function in the traditional areas of the Group.

Photo ©Max Koralenko

2017 | Daimler – Team Retreat Quality Market & Product

In October 2017, the Quality Management department at Mercedes-Benz Cars held an employee retreat under the motto "Our Way to Leadership 2020". The newly introduced/lived structure L2020 of the parent company Daimler was to be brought closer to the QM/MP team in an interesting and eventful way and the implementation in our own ranks was to be stimulated.

After arriving in Sonthofen, at the Hotel Allgäu Stern, a percussion workshop followed, which, apart from fun and relaxation, was above all intended to strengthen the sense of togetherness and the community of the department. Afterwards there were informative lectures and intensive teamwork in small workshop groups.

Photo ©Stephan Brendgen

2016 | Daimler – Kickoff Leadership 2020

In January 2016, Daimler AG launches the global change management initiative "Leadership 2020" with a kick-off in Stuttgart.

For this purpose, 144 executives were recruited in a worldwide "bottom-up" process. Over two days, eight working groups worked together with all members of the Board of Management on the future of the company. The aim of the campaign, which is to run until 2020, is to jointly develop the company further and adjust it to the growing challenges of the constantly changing market.

Photo ©Harald Steiniger


2014 | Daimler – Shaping Future Transportation

Daimler did it! 40t driving autonomously at 85 km/h.


450 international journalists and representatives of the German business press witnessed the world’s first autonomous drive of a truck.


Embedded in a realistic convoy of 23 motor vehicles part of the autobahn yet to be opened up to public traffic close to Magdeburg, Germany.


The journalists experienced simulated traffic situations, such as stop & go, sudden traffic jam, corridor for emergency vehicles and stranded vehicle.

2014-2016 | Ezcasibasi – Coming Together

The Ezcasibasi Group, the sixth largest manufacturer of sanitary ceramics in the world, invited its brands Burgbad, VitrA, Engers Keramik and Villeroy & Boch Fliesen to a kick-off meeting in 2014 and 2016.
The aim of the event was to use the diversity of the individual brands for the first time as added value for the umbrella brand. 100 employees met in the Hotel Hyatt to work out perspectives, strategies and goals in a one-day conference. To strengthen team spirit and increase sustainability, all employees of the individual brands took part in a drum workshop in 2014 and an interactive "Ezcasibasi Song" workshop in 2016.
At a networking party, the day ended exclusively in the nearby restaurant.

2014 | Mercedes-Benz – 35 years G-Class

Congratulations! Otto‘s homecoming.


In the setting of the 35-year anniversary of the G-Class the celebratory handover of Gunter Holthorf’s G-Class to the Mercedes-Benz museum took place. The location was an adjacent branch office of Mercedes-Benz. The ceremonial act was represented by Dr. Dieter Zetsche.

250 Guests of the G-Class clubs were invited. In 26 years Mr. Holthorf visited 215 countries and put 900.000 km on his G-Class vehicle, “Otto”. After an emotional entry of “Otto” an impressive presentation of the vehicle took place.

The staging of the vehicle handover was bookended by a first-class entertainment program. A top-quality dinner jazz band, alongside a speedpainter and the lecture Mr. Holthorf gave were the highlights of the celebration.

2013- | GS1 Germany – ECR Award

Since 2003 GS1 Germany hands out the ECR-Award. An exclusive and highclass gala event with 400 guests from the top management of leading industrial and commercial entreprises.

Every year the ECR Award outstanding performances are awarded. Here the focus lies in cooperative value added chains looking to enhance customer orientation

18.09.2018 Wiesbaden ECR Award 2018

Editorial use only / Nur zur redaktionellen Verwendung

2013- | GS1 Germany – ECR Day

The ECR Day is the largest German industry meeting of the consumer goods industry on the subject Efficient Consumer Response hosted by GS1 Germany.

Industry experts and decision makers from industry, trade and services meet at the two conference days.

The focus of plenary lectures, forums and exhibitions, is to align the entire value chain with the needs of consumers.

Also renowned guest speakers from politics, science and social media present their positions and visions.

©GS1 Germany

2011 | Daimler – 125! Jahre Automobil

The 125th anniversary of the invention of the automobile is primarily the anniversary of Daimler and Mercedes-Benz. This was celebrated with a large ceremony in the birthplace of the automobile, Stuttgart.

Via the main entrance of the Mercedes-Benz Museum, 1,400 top-class guests reached the Mercedes-Benz branch office in Stuttgart via an organically designed video time tunnel with company history.

The guests of honor on this evening were Dr. Angela Merkel, Chancellor of the Federal Republic of Germany, and Stefan Mappus, then Prime Minister of the State of Baden-Württemberg.

Franz Beckenbauer, Boris Becker, Jogi Löw, Edwin Moses and Niki Lauda also accepted the invitation to the anniversary of the automobile.

2009-2012 | CITROËN – Event Platform

For their B2B customers, CITROËN Germany established the event platform "CITROËN Connaisseur Lounge".

The events took place in unusual event venues and offered a platform for networking and brand presentations throughout Germany.
The presentation of vehicle studies granted the guests a look into the future.


Culinary highlights rounded off every night.


With the "Connaisseur Lounge", a CITROËN business community has been successfully formed.


2008 | smart – 10 Year Anniversary

Organization of an international celebration on the occasion of the 10th anniversary of smart.
A total of 700 guests from all over the world came to Cologne. Construction of a temporary drive-in theater for 350 smart on a 20,000 sqm area in Cologne. Idea, concept and implementation of a smart anniversary film including synchronization into 5 languages.
Organization of a motorcade from the drive-in theater to the gala location with all 350 smart.

2006 | smart – World Premiere smart fortwo

World premiere of the new smart fortwo in Stuttgart for 1500 international press-guests and dealers.
[mu:d] as the lead agency for the organization and realization of the three-day event was responsible for the design, construction and scenic implementation of a gigantic steel-and-glass structure over the rooftops of Stuttgart, on the top parking deck of the Galeria Kaufhof.
Shuttle through the parking garage, that was branded with smart activity and exhibit spaces.
Spectacular reveal of the smart fortwo with an unobstructed view of the city skyline.

2004-2014 | CITROËN – Business Workshops

To start the year, CITROËN Germany regularly organizes a conference to inform the German dealer network about upcoming sales and marketing activities.


Current vehicle models are presented - premieres for the German market are the highlights.