corporate events 

smart – World Premiere smart fortwo

World premiere of the new smart fortwo in Stuttgart for 1500 international press-guests and dealers.
[mu:d] as the lead agency for the organization and realization of the three-day event was responsible for the design, construction and scenic implementation of a gigantic steel-and-glass structure over the rooftops of Stuttgart, on the top parking deck of the Galeria Kaufhof.
Shuttle through the parking garage, that was branded with smart activity and exhibit spaces.
Spectacular reveal of the smart fortwo with an unobstructed view of the city skyline.

Daimler – 125! Years Automobile

The 125th anniversary of the invention of the automobile primarily is the anniversary of Daimler and Mercedes-Benz. This was celebrated in the birthplace of the automobile, Stuttgart, with a large ceremonial act.

Through the main entrance of the Mercedes-Benz Museum, 1,400 top-class guests arrived at the Mercedes-Benz branch in Stuttgart by passing an organically-designed video animated “time-tunnel” showing the company´s history.

Guests of honor were the Chancellor of the Federal Republic of Germany, Dr. Angela Merkel and former Minister President of Baden-Württemberg, Stefan Mappus.

Franz Beckenbauer, Boris Becker, Jogi Löw, Edwin Moses and Niki Lauda also accepted the invitation as guests of honor.

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Ceremonial Act 125! Years Automobile (staging)

CITROËN – Event Platform

For their B2B customers, CITROËN Germany established the event platform "CITROËN Connaisseur Lounge".

The events took place in unusual event venues and offered a platform for networking and brand presentations throughout Germany.
The presentation of vehicle studies granted the guests a look into the future.


Culinary highlights rounded off every night.


With the "Connaisseur Lounge", a CITROËN business community has been successfully formed.


GS1 Germany – ECR Day

The ECR Day is the largest German industry meeting of the consumer goods industry on the subject Efficient Consumer Response hosted by GS1 Germany.

Industry experts and decision makers from industry, trade and services meet at the two conference days.

The focus of plenary lectures, forums and exhibitions, is to align the entire value chain with the needs of consumers.

Also renowned guest speakers from politics, science and social media present their positions and visions.

Mercedes-Benz – 35 years G-Class

Congratulations! Otto‘s homecoming.


In the setting of the 35-year anniversary of the G-Class the celebratory handover of Gunter Holthorf’s G-Class to the Mercedes-Benz museum took place. The location was an adjacent branch office of Mercedes-Benz. The ceremonial act was represented by Dr. Dieter Zetsche.

250 Guests of the G-Class clubs were invited. In 26 years Mr. Holthorf visited 215 countries and put 900.000 km on his G-Class vehicle, “Otto”. After an emotional entry of “Otto” an impressive presentation of the vehicle took place.

The staging of the vehicle handover was bookended by a first-class entertainment program. A top-quality dinner jazz band, alongside a speedpainter and the lecture Mr. Holthorf gave were the highlights of the celebration.

GS1 Germany – ECR Award

Since 2003 GS1 Germany hands out the ECR-Award. An exclusive and highclass gala event with 400 guests from the top management of leading industrial and commercial entreprises.

Every year the ECR Award outstanding performances are awarded. Here the focus lies in cooperative value added chains looking to enhance customer orientation

Ezcasibasi – Coming Together

The Ezcasibasi group, the sixth largest manufacturer of sanitary ceramics worldwide, invited its brands Burgbad, Villeroy & Boch ceramic tiles, VitrA and Engers to a kick-off meeting. The aim of the event was to show the diversity of individual brands for the first time as an added value for the brand. 100 employees met at Hyatt Hotel, in a one-day Conference to develop perspectives, strategies and objectives. To strengthen team feeling and increasing sustainability, all employees of the individual brands participated in an interactive "Ezcasibasi-song" workshop. At a networking party the day closed at a near-by restaurant.

Daimler – Shaping Future Transportation

Daimler did it! 40t driving autonomously at 85 km/h.


450 international journalists and representatives of the German business press witnessed the world’s first autonomous drive of a truck.


Embedded in a realistic convoy of 23 motor vehicles part of the autobahn yet to be opened up to public traffic close to Magdeburg, Germany.


The journalists experienced simulated traffic situations, such as stop & go, sudden traffic jam, corridor for emergency vehicles and stranded vehicle.