2004-2014 | CITROËN – Business Workshops

To start the year, CITROËN Germany regularly organizes a conference to inform the German dealer network about upcoming sales and marketing activities.


Current vehicle models are presented - premieres for the German market are the highlights.

Innovative techniques such as 3D video projection mapping and pyrotechnical effects support the reveals and presentations.

An in-house exhibition introduces company-internal departments and distributors.

An exclusive gala night with high class entertainment round off the meetings.