The design concept of the Summit-Event Area reflected the new management principles of Daimler AG and served the networked program as an emotional open platform. Modules of information and entertainment were held in the style of a silent conference, creating a calm and relaxed atmosphere with large, connecting rooms and wide viewing axes.
The WHY-Box acted as a gate into the Leadership 2020 world for the participants. 360° projections visualized the Daimler pioneering spirit of the past 130 years up to the challenges of the new age of digitalization.
For the #stepintochange you need the right outfit. In the sneaker big box the participants received change game sneakers in the corporate design colours of the Leadership 2020 campaign.
Photo ©Stephan Brendgen & Stephanie Trenz