International Mercedes-Benz convention at the Berlin-Tempelhof airport on the occasion of the 125th anniversary of the automobile in cooperation with the official Mercedes-Benz brand clubs.
On two days more than 200,000 visitors came to the 250,000 sqm event venue.
The visitors had the possibility to experience historical milestones, innovative mobility concepts and the entire present portfolio in dynamic car presentations as well as static exhibitions up close.
The core piece of the event was a 35m wide stage with LED-back drop for interviews and musical acts.
A logistical tour de force made it possible to position more than 2,200 vehicles from all over Europe within only 16hrs.
The event was kicked-off by a press conference on the second to last day of build-up, which only lasted 4 days.