Organization of an international celebration on the occasion of the 10th anniversary of smart.
A total of 700 guests from all over the world came to Cologne. Construction of a temporary drive-in theater for 350 smart on a 20,000 sqm area in Cologne. Idea, concept and implementation of a smart anniversary film including synchronization into 5 languages.
Organization of a motorcade from the drive-in theater to the gala location with all 350 smart.