2007-2008 | smart - smart house, Los Angeles

Idea and creation of the kick-off for the US-market launch of the smart fortwo.

Set-up of an exclusive studio house in Venice Beach, Los Angeles, representing the center of the US American market launch.

Detailed staging of the brand image by means of test drives, product consulting and a smart gallery.

Organization of 30 events in the smart house in the fields of environment and climate protection, music, fashion, art and zeitgeist.