LIVE EARTH was a worldwide series of concerts, taking place on all seven continents for 24 hours following the example of Live Aid and Live 8. Like this, LIVE EARTH became the largest benefit and music event in history so far.
Al Gore, the former US vice president and environmental activist once founded the project together with music producer Kevin Wall. Their aim was, to draw attention to global warming.
smart as main sponsor of the worldwide event commissioned [mu:d] GmbH with the planning and organization of smart´s complete brand appearance in New York, London and Hamburg.
There were 75.000 promotional articles per city produced and distributed by over 100 promoters. In addition, 18 live percussionists performed in front of the stadiums.