2011 | Daimler – 125! Jahre Automobil

The 125th anniversary of the invention of the automobile is primarily the anniversary of Daimler and Mercedes-Benz. This was celebrated with a large ceremony in the birthplace of the automobile, Stuttgart.

Via the main entrance of the Mercedes-Benz Museum, 1,400 top-class guests reached the Mercedes-Benz branch office in Stuttgart via an organically designed video time tunnel with company history.

The guests of honor on this evening were Dr. Angela Merkel, Chancellor of the Federal Republic of Germany, and Stefan Mappus, then Prime Minister of the State of Baden-Württemberg.

Franz Beckenbauer, Boris Becker, Jogi Löw, Edwin Moses and Niki Lauda also accepted the invitation to the anniversary of the automobile.

A forward-looking, emotional staging rounds off the official part.

"The love of invention never ends" - Carl Benz's famous guiding principle was the guiding principle of the artistic staging.

In a symbiosis of vertical act performance by international artists, trend-setting innovative multimedia technology and automotive objects, a holistic brand presentation was created.
The existing spatial conditions were taken into account by the construction of a 15 metre high vertical stage. The vertical stage becomes the largest interactive touch screen in the world.