The Ezcasibasi Group, the sixth largest manufacturer of sanitary ceramics in the world, invited its brands Burgbad, VitrA, Engers Keramik and Villeroy & Boch Fliesen to a kick-off meeting in 2014 and 2016.
The aim of the event was to use the diversity of the individual brands for the first time as added value for the umbrella brand. 100 employees met in the Hotel Hyatt to work out perspectives, strategies and goals in a one-day conference. To strengthen team spirit and increase sustainability, all employees of the individual brands took part in a drum workshop in 2014 and an interactive "Ezcasibasi Song" workshop in 2016.
At a networking party, the day ended exclusively in the nearby restaurant.