2015 | Daimler - Campus Safety & Efficiency

2015 | Daimler – Campus Safety & Efficiency

A two-day long topics campus for 350 international specialized journalists was held, presenting and conveying the innovations regarding safety and efficiency.

Driving demonstrations of the entire Daimler vehicle fleet were held on the adjacent airport runway and were broadcast live, like a TV show, onto the campus area.

press events

By means of a rotating and freely selectable session system, the journalists had the possibility to create and design their own program for the second half of the day. This way, all journalists could inform themselves with more detail, according to their different specific interests/special subjects.

Thanks to the „Experience Sessions“ and the related in-vehicle demonstrations, the journalists had the possibility to get a close look at the innovations and to get all the technical details explained by experts, directly and inside the vehicle.

Further topics were elaborated by top-notch speakers from the worlds of science and investigation as part of the „Knowledge Sessions“.

On the second day, it was all about efficiency.

The location setup was re-branded according to the new focus topic.