2016 | Daimler – eTrucks Campus


7 weeks before the IAA for commercial vehicles Daimler AG, in the context of a sneak preview, invited 200 international journalists for a preview of the current technology concepts in the field of electric drive.

Special challenge was to hold the event, without affecting the general test operations on the in-house test track in Stuttgart.

Combinations of various temporary constructions and an appropriate food concept, made it possible to successfully present the reveal of the first battery-powered truck for the inner city and heavy distribution.

After the dynamic presentation of the Fuso Canter E-cell and the still fully camouflaged MB urban eTruck, there was the opportunity to learn in detail about the innovations of the Daimler electric vehicles in two technical sessions.

Daimler eTrucks Campus; future urban transportation; electric mobility; electrified urban distribution