2017 | Daimler – Fleetboard Relaunch


The relaunch of the Fleetboard brand took place above the roofs of Munich in the modern location MH5. The invited journalists were able to experience the new market and product competence along the entire way through the building and in various innovation hubs.

Photo ©Dirk Weyhenmeyer

2017 Media Workshop Fleetboard
2017 Media Workshop Fleetboard
2017 Media Workshop Fleetboard

The biggest eye-catcher was the "application example" on the roof terrace on the 5th floor. A Mercedes-Benz Actros tractor, which had previously been placed there by a heavy-duty crane in a spectacular action.

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2017 Media Workshop Fleetboard