2018 | Daimler - FutureLab@Mercedes-Benz Trucks

In June Mercedes-Benz Trucks organized a Future Lab at the BIC Wörth for a small circle of selected specialized journalists.

The intention of the press event was to create a different kind of advance communication for the IAA Commercial Vehicles by providing a holistic insight into the current and future developments at Mercedes-Benz Trucks.

The biggest challenge was to give the frequently used location a completely new look and thereby underlining the theme of the event.

Photo ©Kilian Bishop