2018 | Daimler - NFZ IAA Product Experience

2018 | Daimler – NFZ IAA Product Experience

On the day before the IAA 2018 commercial vehicle show in Hanover, 450 international trade and business journalists, bloggers and influencers were invited to the "Hangar 1" location at Hanover Airport. The last time before designating it back to a maintenance hangar it was possible to use this exclusive location.

Meticulously planned and embedded in the Actros reveal film, our hero drove an unveiling from the nearby motorway to the hangar.
On the scene area in the hangar, the product portfolio of Daimler Trucks, Daimler Buses and Mercedes-Benz Vans was spectacularly unveiled in a dynamic driving presentation at the opening of the product experience.

Daimler auf der IAA 2018 in Hannover - Product Experience, 18. September 2018 Daimler at the IAA 2018 in Hanover- Product Experience, 18 September 2018
Daimler auf der IAA 2018 in Hannover – Product Experience, 18. September 2018 Daimler at the IAA 2018 in Hanover – Product Experience, 18 September 2018 Daimler auf der IAA 2018 in Hannover - Product Experience, 18. September 2018 Daimler at the IAA 2018 in Hanover- Product Experience, 18 September 2018

The guests had the opportunity to experience the vehicles for themselves on the designated area outside as well as in the public space. Throughout the day there was an intensive exchange of first-hand information in 12 expert talks.

Photo ©Daimler AG

Daimler auf der IAA 2018 in Hannover – Product Experience, 18. September 2018 Daimler at the IAA 2018 in Hanover – Product Experience, 18 September 2018 Daimler auf der IAA 2018 in Hannover – Product Experience, 18. September 2018 Daimler at the IAA 2018 in Hanover – Product Experience, 18 September 2018