The press driving event of the new Vito was held in the northern Spanish city Vitoria, home of the Vito. More than 200 international journalists during the period of a total of two weeks had the opportunity to test the new Vito on efficiency, quality, versatility and safety in real-life conditions.
Specifically, routes aimed at the different drive concepts and applications, led journalists on a total of 250 kilometers to the production site of Vito. A special highlight: the guests, at any time during the event, were always moved by the new Vito.
In the subsequent press conference and factory tour, the product features were visualized and conveyed ostensively on the vehicle and in keynotes.