2013 | Mercedes-Benz – Press Drive Arocs

At the Rheinkalk-factory in Dornap the press drive presentation of the new Mercedes-Benz Arocs took place.

For 14 days international groups of journalists arrived daily to test drive the new Mercedes-Benz Arocs on three different test drive routes.

Before each test drive cycle the new heavy construction truck was presented in a spectacular staging. It took place in an unused part of the gravel pit with pyro technics and music. All this impressively demonstrated the formidable capabilities of the new Mercedes-Benz Arocs.

After the practical experience the product features were explained in extensive workshops.