Mercedes-Benz factory Molsheim (France) & Mercedes-Benz factory Wörth (Germany)
Mercedes-Benz concluded the Euro VI offensive with the presentation of the premier class of heavy trucks. A two-day event provided the setting for the world premiere of the two heavy-duty trucks Actros SLT and Arocs SLT.
The aim was to position both trucks as high-tech products and to generate broad positive coverage of the new vehicles in the European trade media. An important focus was on communicating the in-house competence of Mercedes-Benz Trucks with the "Manufacture Molsheim".
Photo ©Dirk Weyhenmeyher