2011 | Mercedes-Benz – World Premiere New Actros

The main thought of this dramaturgy: Whatever society required in the realms of transportation – it was always the truck, which shouldered the task.

The reveal began gently – softly the first truck of the world by Gottlieb Daimler chugged across the stage – and increased in speed quickly: all historically relevant generations of heavy trucks by Mercedes-Benz of the last 115 years ensued.

Large-scale video mappings on the freight containers interacting with the driving trucks visually supported the choreography of vehicles. Shown were picture and type projections from the past decades of truck transport.

Scene by scene it became clearer how Mercedes-Benz trucks performed aptly for every task asked of it by politics and society – and which convincing answers the new Actros has for the present demands.