2010-2011 | smart – Smart Urban Stage

Communicative support for small series start of the smart electric drive until the launch of sale of its series production. smart positions itself as a pioneer with the only real electric vehicle.

Development of a logistics concept, location scouting, organization and implementation of the kick-off event in Berlin, Cologne and Frankfurt.

International event lead of the over-all project including coordination of the markets and local agencies in the European cities Rome, Zurich, Paris, Madrid, Brussels, Amsterdam, London, Barcelona and Milan.

The tailor-made inflate tent construction, especially designed for smart created a human traffic magnet in its urban surrounding.

For visitors, the Smart Urban Stage offered test drives with the smart electric drive, the smart Future-Minds exhibition as well as multiple trendy lifestyle events, symposia, etc.